The current trends in the design of logos in 2017 did not become a special revelation. Similar to the main trends of web site design, they are more the continuation and development of that, what users have already seen previously.
Three basic points of design logos in 2017
- That’s obvious that simplicity and asceticism are the main trends of this year and of a few previous. Simple forms and lines are used that intersect each other or are placed separately, forming symbols intelligible to interpretation.
- In the trends of logo design in 2017, there are a lot of different strips that you may find in concentric circles, letters and patterns. In this way, designers designate movement in the form of zigzags, waves and so on.
- The third element in the game is geometry. No less often there are figures and forms that create a multi-dimensional logo.
If you think about the longevity of trends in the design of logos, many areas continue to evolve and evolve, designers improve their skills there.
An example is the transformation of MasterCard logo made by Michael Beirut, where he returned clean transparent overlays, getting rid of the striped texture in the middle. Thanks to the superimposing circles we can see how the intensity increases. This trend was on the top 10 years ago, but now it becomes more complicated, it can be seen after searching through projects of logos on DC contests.
Usually, designers monitor what happens in related with their sphere – fashion, graphics from films, advertising, television shows and others. Often some details from there or actual trends from life are borrowed for work.
In 2017 drones were used as an element of design for the first time, that was quite surprising. Probably this trend in logo design would be short-lived but in the nearest future, the number of such illustrations will increase because the popularity of devices grows up.
Talking about widespread things that do not pretend to be a trend, it’s quite easy to distinguish: animal drawings, consisting of geometric shapes (circles, squares); fat lines, the image of “strikes” on the top of the object to demonstrate stress or effort; orbital rings with small balls on them (like atoms) and so on. However, there are a couple of moments that are used too often and can even irritate from time to time – pictures of octopuses, turtles, hummingbirds or hops on the logos of craft beer. Sometimes it looks good, but when each second design is like this one, customers stop putting attention on such creations.
Lettering is not appropriate for all types of logos but still is widely used. With the development of the identity for such institutions as cafes, restaurants, and hotels, this trend is among the leaders in popularity and efficiency. This refined style is a kind of classic, so it will remain popular in 2017 as well.
Stenciled typography looks attractive, and provides extensive freedom to choose the design that is perfect for your company. This logo is well remembered due to a clear visual hierarchy, so the style will surely be in demand this year.
Black and white logos
Not a long time ago designers have conducted quite ambitious experiments with palettes, but 2016 showed that the elegant combination of black and white is a classic win option for properly composed logo composition. And despite the color restriction, this trend will remain popular due to the actual freedom of design thought regarding the form and content of the logo.
Logos, a composition of which imitates a handmade drawing, will always be a trend, and 2017 is not an exception. Different styles of stylization (grunge, vintage, and many others) allow achieving uniqueness and originality, that increases brand recognition in general.