1. Keep It Simple
The logo’s design relies majorly on the font choice. Using too many fonts or colors in your logo design will just confuse the consumer and not successfully communicate the message you wish to send. A simple font (not four or five different types in one logo) tells the consumer you are organized. A cluttered logo sends a negative first impression to the consumer. So don’t rush when it comes to selecting the perfect font, take your time and experiment to choose the perfect one. Also find a font suitable to the business and refrain from using very common ones.
2. Avoid Too Many Special Effects
If your logo design needs a lot of special effects to look amazing then the design is at fault. A well-designed logo doesn’t have to rely on special effects. Design the logo without any special effects that is what makes a logo design strong. Add the effects later when you have effectively created the logo in black and white. A strong logo design looks great even without the effects.
3. Don’t Copy
Take a look at these two logos. The first logo belongs to Pepsi and other belongs to Korean Air. Maybe one of them has copied it or maybe it is just a coincidence but with Pepsi being a stronger brand, Korean Airs’ logo doesn’t exude originality and gives a negative impression.
If you want to have a strong brand identity copying, stealing or borrowing the basic shape or idea of another brand’s logo is a unwise move on your part.
4. Use Vector Graphics
Your logo has to go everywhere! For this purpose it is resized for different stationery and promotional items. If you plan to use clipart or photos for your logo design then don’t. Use a software like Adobe Illustrator to design the logo because vector graphics make sure the image remains consistent when resized. Clipart in logos causes problems when reproduced. By using clip art you portray your brand is cheap!
5. Think Out Of the Box
Let your creativity flow while designing the logo. Compile multiple concepts and work on the ones you find best. If you are clever with making unconventional designs work then don’t be afraid to take the risk.