1. Learn what a logo is and what it represents Before you design one, you must understand what a logo is, what it represents and what it is supposed to do. A logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and / or images. A logo is for inspiring trust, recognition and admiration for a company or product and it is our job as designers to create an identity that will do its job. One must first know what a logo is before continuing. For further Reading on what a logo is, check out Wikipedia’s definition or CreativeBits’s discussion on what is a logo? 2. Know the rules and principles of logo design Now that you know what a logo is supposed to do, and what it should represent, you now must learn what makes a great logo aka; the basic rules and principles. As David says: A logo must be describable A logo must be memorable A logo must be effective without colour A logo must be scalable i.e. effective when just an inch in size For Further reading on the rules and principles of great logo
1. Keep It Simple The logo’s design relies majorly on the font choice. Using too many fonts or colors in your logo design will just confuse the consumer and not successfully communicate the message you wish to send. A simple font (not four or five different types in one logo) tells the consumer you are organized. A cluttered logo sends a negative first impression to the consumer. So don’t rush when it comes to selecting the perfect font, take your time and experiment to choose the perfect one. Also find a font suitable to the business and refrain from using very common ones. 2. Avoid Too Many Special Effects If your logo design needs a lot of special effects to look amazing then the design is at fault. A well-designed logo doesn’t have to rely on special effects. Design the logo without any special effects that is what makes a logo design strong. Add the effects later when you have effectively created the logo in black and white. A strong logo design looks great even without the effects. 3. Don’t Copy Take a look at these two logos. The first logo belongs to Pepsi and other belongs to Korean Air.
1. Research, research, research… Research is everything. It’s your first and last name, as well as your food and bed, when you are creating a brand. Research is the most important part of designing a logo, and branding as a whole. Logo design with strong branding focus can easily push the limits of a five-figure budget primarily due to extensive research. Whether you are a solo freelancer or part of a branding team, your client’s target audience will heavily influence the decisions you make and the direction your design goes towards. Understanding a company’s marketing strategy is as important as placing the keystone in a building foundation. Research encompasses everything from typography selection to presenting to a focus group. 2. A strong name is recognizable Giving an identity a name and then giving the name a face. These are your bottom line goals when planning out your design. In that order. A strong name, with or without a mark, has to be recognizable without any taglines. It must carry weight of its own. For the life of me, no one can remember my last name, much less how to pronounce it (it’s Mekkaoui by the way). But, say for example,