Even very influential and popular brands such as Google from time to time decide to change the design of their logotypes. If you are a designer, you should better not be bothered to take a fresh look at your logo and think about a new design. And here are the main three reasons to start a redesign process: The logo doesn’t embody the essence of business and company anymore The logo should show what your company is doing at the moment, reflect the direction of business development. The logotype is over complicated with details The best variant of the modern and successful logo is a simple one, that is containing not more than three colors, matt and flat. The competitors have a better logo If the logos of competitors look more attractive, it is a clear signal that it’s time for changes.
Thinking about creating a logo, each designer has to know several classic mistakes, that can be made. And the experience in business usually has almost no value. Do not let beginners and amateurs create the design Entrusting the creation to the professionals, you at least will receive an exclusive logotype, which you will not be ashamed for. The more high quality your logo will be, the more people unconsciously will trust your company. Do not pursue modern trends The main goal of any good logo is not to have temporary and thematic bindings that lose relevance. All the newfangled gradients, volumes and effects in the near future can become a bad form in design. Avoid unnecessary complexity Simplicity is one of the most widespread trends in design nowadays, so never make your logo over complicated.
Each second designer asks a question to himself: “What makes the logo eye-catching?”. And the answer is not difficult, because everything is quite clear. The logo is that thing, which has to show the main idea of a company. It has to be creative and unique, but also it’s important to keep in mind the next rules: A logotype has to make clients think, it’s possible only if it has an idea. The main trend of the last years is simplicity, so it has to be taken into attention and logos must be simple and clear. Only memorable logotypes can attract the potential audience and grow up the quantity of customers. The colors have to be chosen depending on the client’s tastes, if you create a logo for a shop of toys, it’s obvious that colors have to be bright, if it’s a law agency, use the dark or classic ones. Don’t forget about the fonts, but not overuse them, the content has to be clear for the customers.