- When you start to work on any project ask the client as many questions as it’s possible. You should have an exhaustive idea of what the customer wants, who are his competitors, what has become of his previous brand. There is nothing more terrible than to discover at the final stage of work, that your customer, has a competitor who has already had a similar logo, or that the style of your logo simply does not match the customer’s goals.
- It’s not necessary for logo to show what exactly does the company. There is no golf club on the logo of Tiger Woods, there is no airplane on the Virgin Atlantic logo, there is no car on Aston Martin.
The brand name of the dental clinic should not be a tooth, the plumber’s logo is not a toilet bowl, and furniture should not be placed on the signboard of a furniture factory.
What the company does is important, but do not think that your design will get worse if you do not clearly talk about the products and services that your client produces.
- Each good logo has one detail that distinguishes it among others: Apple has a bitten apple, Mercedes has a three-beam star, and the Red Cross has, of course, a red cross.
Let your client remember one detail of the brand you created. One. Not two, not three and not four. Only one.