Thinking about creating a logo, each designer has to know several classic mistakes, that can be made. And the experience in business usually has almost no value.
Do not let beginners and amateurs create the design
Entrusting the creation to the professionals, you at least will receive an exclusive logotype, which you will not be ashamed for.
The more high quality your logo will be, the more people unconsciously will trust your company.
Do not pursue modern trends
The main goal of any good logo is not to have temporary and thematic bindings that lose relevance. All the newfangled gradients, volumes and effects in the near future can become a bad form in design.
Avoid unnecessary complexity
Simplicity is one of the most widespread trends in design nowadays, so never make your logo over complicated.