Even very influential and popular brands such as Google from time to time decide to change the design of their logotypes. If you are a designer, you should better not be bothered to take a fresh look at your logo and think about a new design. And here are the main three reasons to start a redesign process:
- The logo doesn’t embody the essence of business and company anymore
The logo should show what your company is doing at the moment, reflect the direction of business development.
- The logotype is over complicated with details
The best variant of the modern and successful logo is a simple one, that is containing not more than three colors, matt and flat.
- The competitors have a better logo
If the logos of competitors look more attractive, it is a clear signal that it’s time for changes.