When you start to work on any project ask the client as many questions as it’s possible. You should have an exhaustive idea of what the customer wants, who are his competitors, what has become of his previous brand. There is nothing more terrible than to discover at the final stage of work, that your customer, has a competitor who has already had a similar logo, or that the style of your logo simply does not match the customer’s goals. It’s not necessary for logo to show what exactly does the company. There is no golf club on the logo of Tiger Woods, there is no airplane on the Virgin Atlantic logo, there is no car on Aston Martin. The brand name of the dental clinic should not be a tooth, the plumber’s logo is not a toilet bowl, and furniture should not be placed on the signboard of a furniture factory. What the company does is important, but do not think that your design will get worse if you do not clearly talk about the products and services that your client produces. Each good logo has one detail that distinguishes it among others: Apple has a bitten apple,
The current trends in the design of logos in 2017 did not become a special revelation. Similar to the main trends of web site design, they are more the continuation and development of that, what users have already seen previously. Three basic points of design logos in 2017 That’s obvious that simplicity and asceticism are the main trends of this year and of a few previous. Simple forms and lines are used that intersect each other or are placed separately, forming symbols intelligible to interpretation. In the trends of logo design in 2017, there are a lot of different strips that you may find in concentric circles, letters and patterns. In this way, designers designate movement in the form of zigzags, waves and so on. The third element in the game is geometry. No less often there are figures and forms that create a multi-dimensional logo. If you think about the longevity of trends in the design of logos, many areas continue to evolve and evolve, designers improve their skills there. An example is the transformation of MasterCard logo made by Michael Beirut, where he returned clean transparent overlays, getting rid of the striped texture
Any music logo should be associated with music, no matter it’s an icon of a record label, a single artist, a group or an album with compositions. It doesn’t mean that at the logo should be presented only musical instruments, notes and other directly related attributes. Depending on the musical direction, the composition of the logo can be supplemented with the most unexpected elements, otherwise it can hardly be called creative. The musical logos that can be seen below are creative, beautiful and noteworthy. Try to create a similar one and it is possible that your version will also eventually become a model of creativity in this sphere.