There are basically three kinds of logos. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a house-painting company uses an illustration of a brush in its logo. And finally, there are abstract graphic symbols-such as Nike’s swoosh-that become linked to a company’s brand.
“Such a symbol is meaningless until your company can communicate to consumers what its underlying associations are,” says Americus Reed II, a marketing professor at the University of Pennsylvania’s Wharton School, who’s conducted research on the triggers that lead consumers to identify with and become loyal to a brand. But building that mental bridge takes time and money. The Nike swoosh has no inherent meaning outside of what’s been created over the years through savvy marketing efforts that have transformed the logo into an “identity cue” for an athletic lifestyle.
Growing businesses can rarely afford the millions of dollars and years of effort required to create these associations, so
1. Sketch it out!
It’s always best to sketch out ideas. Sometimes I will sketch 50+ concepts and pick out the strongest sketches to use for a semi-composition. Sketching will get your juices flowing and you’ll notice the design concepts will gradually change and progress where a first and last sketch comparison will be completely different. Sketches are also beneficial because they save time before moving to a computer to start the identity illustration. Plus, you can trace the best sketches – an added bonus to sketching ideas first.
2. Make it simple, don’t complicate the design
I have to admit, I’m a minimalist when designing identities. Have you ever heard the saying “less is more”? Well this expression applies when designing a logo too. By no means am I bashing intricate logos because with proper execution they are beautiful, but after studying iconic identities you’ll notice the symbols are simple. Keeping it simples allows you to easily reproduce the identity on any medium – paper, screen, t-shirts, jackets, hats or even pens.
3. Perfect the logo in black and white
I get excited when I get to pick the
Mistake #1: Resolution-dependent Raster Graphics
I’ve come to this one first as, since we’re now firmly entrenched in the mobile generation, it’s more important than ever to ensure that logos scale correctly for their host device.
Images need to appear at a consistent quality, with no pixelation issues and so raster graphics are not ideal.
It’s not standard practice any more to use bitmaps; most designers sensibly use vector graphics, which scale nicely as they don’t use pixels and so don’t lose quality.
It’s also much easier to edit a vector graphic, and often easier to go straight into using from initial sketches.
Even when working with more traditional print graphics, rasters aren’t always ideal. Typically they will produce blurred results when scaled up for larger formats such as billboards and banners.
Whilst Photoshop is clever when it comes to scaling pixels, vectors make life easier.
However, bear in mind that because of the mathematical way that vectors handle data, they are not perfect for detailed colors, and may not handle styling events such as drop shadows.
For online logos, HTML5 can be used alongside SVGs (scalable vector graphics) to embed the
A logo visually represents the identity of a business and thus it plays a vital role in business’ branding. As it is a creative art that makes a brand easily identifiable, it should be articulately designed with professional expertise and creativity.
A successful design may fulfill the goals set, but a unique and enviable iconic design will have to be simple, relevant, enduring, memorable and adaptable. And to design such a logo, there are various logo designing tools available which is not only beneficial for experienced designers, but also proves to be the best for the beginners as well.
Below listed are a few best logo design tools
Logomaker: This is one of the most affordable and excellent designing tools, which facilitates designing, editing and illustrating easily as well as quickly. It has the widest library collection of icons and effects that enables creating marvelous logos easily. Some of the features of this tool include:
> This tool helps to create beautiful and exclusive logos using various icons, colors and adding text.
> Logomaker’s library includes a vast library of original graphics, colors, vector shapes, designs and fonts, which assists you to create a perfect emblem for your business.
> The logo design technology, built into
Many people want to incorporate a logo into their custom label design. Including a logo on your custom labels will give your business or product a professional edge. Additionally, if you offer a variety of products, a unique logo will help consumers quickly recognize your brand. If you are establishing yourself in the marketplace, a logo is the first step to your custom product labels. So, what do you do next?
Here is the key to logo design – you want to design a logo once and not have to re-design it in a year. It should have some longevity, which means there should be a considerable amount of thought and research involved. Also, in most cases, it is a graphical element, so it should be designed by a graphic designer. Some may say only hire a professional firm or experienced designer, but that is not always necessary. An amateur artist could have a great design idea that will work perfectly for your company. Regardless of who you work with, the design must make sense for your brand.
Here are 10 tips to achieve a good logo design for your company and product labels:
1. Choose a designer who understands your business, product
A logo represents a company’s ideas, nature, values and its vision for the future. The purpose of a logo is to create an ever-lasting impression in people’s mind about a company and its values. People should be able to relate a company’s quality and values through its logo. A unique and timeless logo design plays a pivotal role in building a company’s brand image.
Contrary to the usual perspective of most designers, a logo need not be a masterpiece in the world of design. A logo need not be a proof of a designer’s designing prowess and need not flaunt the latest trends in the world of logo design. People judge a company by its logo and the logo is judged based on the elements that form its design. Here are a few tips on designing a logo which can be useful in creating a unique and memorable design:
A logo should always stand out among competition. It must be unique in such a way that people relate the logo only to a single company and are not confused as to which company the logo belongs to.
According to the latest logo design news, experts suggest not to follow logo fads and
There will never be a better time than now to perfect your brand identity.
If your business is selling online, this year is looking very good for you. Online business these days is like exploring some amazing new world where every new bend in your path reveals a view bigger and better than the one before. The opportunity just keeps increasing and now is the time to take advantage of it.
A Great Logo Pays For Itself
You absolutely can’t go wrong by putting some time and/or money into perfecting your branding. (aka your logo, your business cards, your packaging, your colors, etc.)
These are the very first things a potential customer is going to notice about your business once you’ve gotten their attention. The right identity will not only help you keep that attention, it will also communicate who you are in a split-second.
It’s Easier Than you Think!
Thanks to crowdsourced design sites like 99Designs you don’t need to be an expert at Photoshop or Illustrator. You don’t need to be a graphic designer or an expert on marketing trends. You don’t even have to know for sure what you want in a new look.
You don’t need a huge budget either. 99Designs offers ready-made
There are a lot of factors to consider when developing a killer logo design, as well as a great number of challenges. It’s hardly surprising that so many logo designs are revealed to the world which simply do or say nothing positive about the companies they are representing. Or worse, upset existing followers of the company by failing to meet the expectations they have of the brand.
So what is it that makes a logo design great? And what should you really consider when you are developing your own company logo and brand?
Here are our 10 top tips for making sure that your logo design becomes much more than just another label.
Let’s start with practicality. A logo needs to be versatile and easily reproduced onto a wide variety of different material at a range of different scales. It therefore needs be legible and easily understood when printed on a business card at a small scale, but it also needs to be able to cope with being printed on large company signage.
The most effective way of ensuring that a logo design is versatile and easily reproduced is to keep it simple. Any text in the logo needs to
Look on the Bright Side: Yellow Is Optimistic
Yellow is the color of the sun. As such, it’s easy to understand why yellow evokes feelings of optimism, clarity, and warmth. Yellow is also a rich color; it calls to mind gold and treasure. Another perk of yellow is that because it is so bright, it can stand out even when it is in busy surroundings.
Brands that want to put a smile on the faces of consumers call on the power of yellow. However, they don’t all use yellow in the same way. For example, McDonalds’ golden arches are kid-friendly and fun while UPS’ brown and gold shield is dignified and slightly more subtle. Sun Chips make excellent use of yellow because the very name of the product evokes images of our closest star.
CAT uses yellow in a different way altogether. Their machines are a staple in the construction industry, where safety is a priority. Yellow signifies caution.
Convey Confidence: Orange Doesn’t Hold Back
Orange is a color that doesn’t let anyone pass by without taking a look. It stands out in a crowd and sends a message that says, “I’m not afraid to be the center of attention.” Orange is creative,
Keep it simple. That’s pretty solid advice for a lot of things, including business logo design. If you’re looking to capture the attention of potential customers and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message. The “gold scallop” of Shell Oil and the red and white “bullseye” of Target retail stores are excellent examples of simple designs that are bold, identifiable, and evocative of the brand they represent.
The painter Edouard Manet was unfortunate enough to be a contemporary of the more highly regarded Claude Monet, to the point that Manet was asked to show his work only to learn that the gallery had believed they were contracting with Monet. Ouch! The last thing you want from a company logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Look at what’s out there and find an opening for something new. When looking
1. Use a Visual Double Entendre
Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea.
2. Color is Vitally Important
One of the most important considerations for logo design is the color palette. This is not a superficial decision, color carries meanings and communicates ideas.
3. Avoid the Cliché
Every few years or so, some new fads come along in logo design. I personally love to study design trends and you might even find me suggesting jumping onto a few bandwagons to keep up with the times, but with logos I just hate it when a bunch of designers use the same idea over and over.
4. Make it Ownable
I don’t believe that “ownable” is a real word, but you nevertheless hear it quite a bit in marketing (marketers love to make up words). The concept is definitely an important one that ties closely to the previous tip.
5. Everybody Loves Custom Type
While we’re on the subject of being unique, there’s almost nothing that can give your logo a unique feel quite
1. Make it Readable
Fonts are one of my favorite things about the internet world. There are enough beautiful and creative fonts out there to keep me browsing for days on end!
Don’t be afraid of a unique font in your logo, just be sure it’s readable!
Remember, that new member of the public that just found you doesn’t know who you are. They don’t know the name of your shop and your logo should change that fact immediately and effortlessly.
2. Be Sure it’s Scaleable
Is “scaleable” a word? In any case be sure that your logo can be shrunk pretty small and still be legible. This is important for things like ads, image watermarks/overlays, tags on packaging, website favicons, and social media accounts. If your whole logo can’t be scaled small, try to get a “mini-version” that may not have your full name but is clear at a small size.
You’ll also want to be sure you get the vector files for your logo so you can scale it as large as you want. This way when it comes time for you to put up a giant billboard, you’ll be ready! Large files are also important for high quality print work.
3. Keep Your Color
1. Back to basics.
Obvious I know, but you’d be surprise how many young designers neglect their sketchbook. Ideas can flow much faster between a pen and paper than they can a mouse and monitor. Doodle, scribble and jotting down key ideas relating to the identity you want to create. You don’t need to be an artist to realize the benefits of logo sketching.
2. Work from ground up.
You will be able to focus on the idea by leaving colour to the end of the process. No amount of gradient or colour will rescue a poorly designed mark. Try to imagine it being seen on a postage stamp and a huge bustop ad, – it needs to work in every possible situation. On the contrary, have a read at Ben Terrett’s opinions about a black and white logo.
3. Don’t use more than 2 fonts.
There are many nice fonts out there and we would all love to use as many as we can. Unfortunately using too many fonts will most of the time result in a loss of coherence and it will make the viewer feel multiple emotions that fight against one another. Using two different(not too different, preferably under
1. A logo doesn’t need to say what a company does??
Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.
2. Not every logo needs a symbol??
Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.
3. Two-way process??
Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.
4. Picasso started somewhere??
You don’t need to be an artist to realise the benefits of sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.
5. Under-promise, over-deliver??
If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work —
Research in any area of design is essential, none more so than logo design. Research allows you to fully understand the problem at hand, which in turn enables you to design a solution that can be presented with confidence, having the knowledge needed to back-up your decisions.
A well-researched project is one that’s very likely to be agreed by the client quickly (if not first time), and one that’s likely to succeed in the real world. In comparison, a poorly researched project is likely to be rejected because the designer has failed to understand the problems faced.
You can’t just guess the logo that a client requires. Research is your opportunity to discover what you need to design, why, and how it will be used. It also makes it easier to discover a solution, as the knowledge learned should inevitably steer the direction of the design.
There’s no such thing as having too much information, especially if you’re designing a logo for a product or service you are not familiar with. You need to ask questions, but don’t simply rely on what the client tells you – be prepared to dig deeper, reading industry blogs and information to gain a true understanding of
A logo is a crucial part of any branding and marketing plan for your business. You need a logo that reflects your business and what you offer customers. Designing a great logo can be tricky, but it is worth all the effort you put into it. Here are five tips for designing the perfect logo for your business.
1. Choose the right color
The color or colors you choose for your logo are very important. Many brands have logos that can be recognized simply by their colors. Swap the colors and the logos are suddenly unrecognizable. This is because colors are easy to remember and associate with a brand. Think about anything from soft drinks to social media and you’ll know the colors associated with each brand and their logo as much as the logo itself.
2. Know the audience
A great logo is suited to the target audience. If you’re aiming a product at kids you’ll want a different approach than if you’re aiming it at senior citizens. The same is true if your customers are high end businesses or middle class consumers. The audience should be your target demographic, and the logo should be something that fits in with the tastes and
What Is A Logo?
To understand what a logo is, we first must understand what the main purpose of logos is. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. Logos are used to identify.
Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
What Makes A Good Logo?
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the
Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.
For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, Mashable asked some some design experts to provide tips on creating a great logo.
1. Be unique and clever
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with.
In many cases, imitation is the best form of flattery — with logo design, this is not the case.
“What’s important is to create something that you believe is different from
The logo is the face of any brand — the very first impression — so its design is extremely important.
When executed correctly, a logo is a powerful asset to your client’s brand.
However, creating an effective visual representation of a brand requires much more than just graphic design.
Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer.
For this reason, we have outlined 12 essential rules to follow in order to design an effective logo.
1. PRELIMINARY WORK IS A MUST
Preliminary sketches are an important first step in designing an effective logo.
These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator.
The bottom line is that you compromise the final result if you rush, or skip, this step.
Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas.
If nothing seems to work, start over and begin sketching new ideas.
An effective graphic designer will spend more time on this preliminary work than any other step
01. Use a simple palette
Of the 50 surveyed companies, a whopping 43 chose to use only one or two colours in their logos. The results also show that blue and red are far and away the most popular colour choices.
Colour psychology is a crucial part of logo design, and blue and red represent opposite ends of the spectrum. Red is urgent and dynamic, prompting instant action from the viewer, whereas blue is more relaxing and encourages trust.
Simple palettes play into the idea of colour psychology and clearly communicate the brand’s desired message. A logo with lots of contrasting colours, on the other hand, with leave the consumer confused about the product and company.
02. Think flat
The prevelence of flat logos has skyrocketed recently alongside the rise of mobile internet browsing. Of the 50 surveyed brands, 45 were completely flat, and of the remaining 5, 3 incorproated a mix of flat and bevelled surfaces.
Flat logos simply look better on mobile devices, and now mobile web traffic exceeds that of desktop computers it makes sense that companies have made the switch.
However, not every brand has had to make a flatness compromise. Volkswagen and BMW both use completely bevelled logos which stand out due